{"id":3454,"date":"2009-02-07T09:26:20","date_gmt":"2009-02-07T09:26:20","guid":{"rendered":"http:\/\/zmetro.com\/?p=3454"},"modified":"2009-02-07T09:26:20","modified_gmt":"2009-02-07T09:26:20","slug":"chuck_taylor","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=3454","title":{"rendered":"Chuck Taylor"},"content":{"rendered":"<p><a href=\"http:\/\/www.investors.com\/editorial\/IBDArticles.asp?artsec=21&amp;issue=20090205\">Joanne Von Alroth:<\/a> <\/p>\n<blockquote><p><i>Charles Hollis &#8220;Chuck&#8221; Taylor looked down at his shoes and saw opportunity.<\/p>\n<p>His Spaulding basketball sneakers were killing his feet.<\/p>\n<p>Tired of the pain, the player hobbled into Converse Rubber Co. in 1921 and told owner Marquis Converse what he wanted \u2014 a sneaker with a higher ankle and a patch for better support, and a rubber sole with treads that made for a better grip for faster running and breaks.<\/p>\n<p>Converse agreed to cobble one together. The upgraded All-Star shoe was born.<\/p>\n<p>Over the next half-century, Taylor almost single-handedly established the Converse All-Star as the most popular athletic shoe ever.<\/p>\n<p>Known as Chucks in tribute to Taylor, the shoes sold 750 million pairs before Converse was bought by Nike in 2003.<\/p>\n<p>Taylor didn&#8217;t just build a brand. He also changed the face of basketball through integration, boosted the careers of some of the game&#8217;s most legendary coaches and helped make roundball one of the most popular sports in the world, notes Abraham Aamidor, author of &#8220;Chuck Taylor: Converse All Star.&#8221;<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/www.investors.com\/editorial\/IBDArticles.asp?artsec=21&amp;issue=20090205\">Joanne Von Alroth:<\/a> <\/p>\n<blockquote><p><i>Charles Hollis &#8220;Chuck&#8221; Taylor looked down at his shoes and saw opportunity.<\/p>\n<p>His Spaulding basketball sneakers were killing his feet.<\/p>\n<p>Tired of the pain, the player hobbled into Converse Rubber Co. in 1921 and told owner Marquis Converse what he wanted \u2014 a sneaker with a higher ankle and a patch for better support, and a rubber sole with treads that made for a better grip for faster running and breaks.<\/p>\n<p>Converse agreed to cobble one together. The upgraded All-Star shoe was born.<\/p>\n<p>Over the next half-century, Taylor almost single-handedly established the Converse All-Star as the most popular athletic shoe ever.<\/p>\n<p>Known as Chucks in tribute to Taylor, the shoes sold 750 million pairs before Converse was bought by Nike in 2003.<\/p>\n<p>Taylor didn&#8217;t just build a brand. He also changed the face of basketball through integration, boosted the careers of some of the game&#8217;s most legendary coaches and helped make roundball one of the most popular sports in the world, notes Abraham Aamidor, author of &#8220;Chuck Taylor: Converse All Star.&#8221;<\/i><\/p><\/blockquote>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21,32,33,19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3454"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3454"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3454\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}