{"id":3259,"date":"2008-05-12T13:25:48","date_gmt":"2008-05-12T13:25:48","guid":{"rendered":"http:\/\/zmetro.com\/?p=3259"},"modified":"2008-05-12T13:25:48","modified_gmt":"2008-05-12T13:25:48","slug":"the_mother_of_a","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=3259","title":{"rendered":"The mother of all on-board ideas, or Why Southwest Airlines Should Fly to Madison"},"content":{"rendered":"<p><a href=\"http:\/\/aviationblog.dallasnews.com\/archives\/2008\/05\/oh-mother-what-an-idea.html\">Terry Maxon<\/a>: <\/p>\n<blockquote><p><i>Southwest Airlines, saving passengers&#8217; necks since 1971.<br \/>\nColleague Karen Robinson-Jacobs, who flew to Chicago on Saturday, said the airline had an interesting on-board amenity: free Mother&#8217;s Day cards for anybody on the airplane who needed one.<br \/>\nFlight attendants announced during the flights that anyone who needed a Mother&#8217;s Day card should hit their flight attendant call button. On both her flights, Dallas-Little Rock and Little Rock-Chicago, Karen reported the airplane immediately sounded like slot machines hitting the jackpot as numerous forgetful passengers hit their call buttons.<br \/>\nThe idea reportedly came from Southwest president Colleen Barrett, who had each originating flight Saturday provisioned with about three dozen cards. But that was not enough to fill the last-minute demand on the Little Rock-Chicago leg, as Dallas-based flight attendant June Zapata ran out mid-plane.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/aviationblog.dallasnews.com\/archives\/2008\/05\/oh-mother-what-an-idea.html\">Terry Maxon<\/a>: <\/p>\n<blockquote><p><i>Southwest Airlines, saving passengers&#8217; necks since 1971.<br \/>\nColleague Karen Robinson-Jacobs, who flew to Chicago on Saturday, said the airline had an interesting on-board amenity: free Mother&#8217;s Day cards for anybody on the airplane who needed one.<br \/>\nFlight attendants announced during the flights that anyone who needed a Mother&#8217;s Day card should hit their flight attendant call button. On both her flights, Dallas-Little Rock and Little Rock-Chicago, Karen reported the airplane immediately sounded like slot machines hitting the jackpot as numerous forgetful passengers hit their call buttons.<br \/>\nThe idea reportedly came from Southwest president Colleen Barrett, who had each originating flight Saturday provisioned with about three dozen cards. But that was not enough to fill the last-minute demand on the Little Rock-Chicago leg, as Dallas-based flight attendant June Zapata ran out mid-plane.<\/i><\/p><\/blockquote>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3259"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3259"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3259\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}