{"id":3129,"date":"2007-12-17T20:15:44","date_gmt":"2007-12-17T20:15:44","guid":{"rendered":"http:\/\/zmetro.com\/?p=3129"},"modified":"2007-12-17T20:15:44","modified_gmt":"2007-12-17T20:15:44","slug":"venti_capitalis","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=3129","title":{"rendered":"Venti Capitalists"},"content":{"rendered":"<p><a href=\"http:\/\/www.nytimes.com\/2007\/12\/16\/books\/review\/O-Rourke-t.html?ex=1355461200&amp;en=6731b6121dfe7b82&amp;ei=5090&amp;partner=rssuserland&amp;emc=rss\">PJ O&#8217;Rourke<\/a>: <\/p>\n<blockquote><p><i>Taylor Clark ought to know how Starbucks got its roc-like wingspan. That\u2019s the tale by which we want to be spellbound. Clark quotes a 1997 Larry King interview with Howard Schultz, the company\u2019s chairman, where Schultz outlines what should have been the plot of Clark\u2019s book:<br \/>\n<Br><Br><br \/>\n\u201cPeople weren\u2019t drinking coffee. &#8230; So the question is, How could a company create retail stores where coffee was not previously sold, &#8230; charge three times more for it than the local doughnut shop, put Italian names on it that no one can pronounce, and then have six million customers a week coming through the stores?\u201d<br \/>\n<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>PJ O&#8217;Rourke: Taylor Clark ought to know how Starbucks got its roc-like wingspan. That\u2019s the tale by which we want to be spellbound. Clark quotes a 1997 Larry King interview with Howard Schultz, the company\u2019s chairman, where Schultz outlines what should have been the plot of Clark\u2019s book: \u201cPeople weren\u2019t drinking coffee. &#8230; So the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,32,10,33],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3129"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3129"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3129\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}