{"id":3023,"date":"2007-09-25T08:45:54","date_gmt":"2007-09-25T08:45:54","guid":{"rendered":"http:\/\/zmetro.com\/?p=3023"},"modified":"2007-09-25T08:45:54","modified_gmt":"2007-09-25T08:45:54","slug":"online_auto_rev","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=3023","title":{"rendered":"Online Auto Reviews vs. Legacy Print Publications"},"content":{"rendered":"<p><a href=\"http:\/\/www.thetruthaboutcars.com\/?p=5453\">The &#8220;Truth About Cars&#8221; folks let &#8216;er rip<\/a> on Car and Driver&#8217;s objectivity vs their essential advertising sales cash flow requirements: <\/p>\n<blockquote><p><i>When I first picked up Car and Driver\u2019s (C&#038;D) fateful December 2006 issue, I was convinced that the splashy, graphics-heavy revamp sounded the death knell for my favorite buff book. But the resulting reader backlash was so loud I felt sure Ann Arbor\u2019s finest would be scared straight. A plaintive apology followed the editor\u2019s arrogant dismissal of the reader revolt. C&#038;D seemed poised for a revival. Nope. The October 2007 issue isn\u2019t just the lowest point in the mag\u2019s inexorable descent; it\u2019s a dive below the limits of acceptability.<br \/>\nThe buff books\u2019 decline is inversely proportionate to digital media\u2019s rise. Why fork over good money for a magazine subscription, endure two-month old editorials and wade through dozens of ads when the web provides fresh, instant and less ad-intrusive content for free? For the mags, there&#8217;s an obvious answer: an upmarket re-imagining of the paper-based genre, like the UK\u2019s elegant, ballsy evo magazine.<\/i><\/p><\/blockquote>\n<p>Auto magazines are not the only print vertical dealing with decline.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/www.thetruthaboutcars.com\/?p=5453\">The &#8220;Truth About Cars&#8221; folks let &#8216;er rip<\/a> on Car and Driver&#8217;s objectivity vs their essential advertising sales cash flow requirements: <\/p>\n<blockquote><p><i>When I first picked up Car and Driver\u2019s (C&#038;D) fateful December 2006 issue, I was convinced that the splashy, graphics-heavy revamp sounded the death knell for my favorite buff book. But the resulting reader backlash was so loud I felt sure Ann Arbor\u2019s finest would be scared straight. A plaintive apology followed the editor\u2019s arrogant dismissal of the reader revolt. C&#038;D seemed poised for a revival. Nope. The October 2007 issue isn\u2019t just the lowest point in the mag\u2019s inexorable descent; it\u2019s a dive below the limits of acceptability.<br \/>\nThe buff books\u2019 decline is inversely proportionate to digital media\u2019s rise. Why fork over good money for a magazine subscription, endure two-month old editorials and wade through dozens of ads when the web provides fresh, instant and less ad-intrusive content for free? For the mags, there&#8217;s an obvious answer: an upmarket re-imagining of the paper-based genre, like the UK\u2019s elegant, ballsy evo magazine.<\/i><\/p><\/blockquote>\n<p>Auto magazines are not the only print vertical dealing with decline.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3023"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3023"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3023\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}