{"id":2635,"date":"2006-11-03T13:24:42","date_gmt":"2006-11-03T13:24:42","guid":{"rendered":"http:\/\/zmetro.com\/?p=2635"},"modified":"2006-11-03T13:24:42","modified_gmt":"2006-11-03T13:24:42","slug":"a_closer_look_a","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2635","title":{"rendered":"A Closer Look at Plunging Circulation"},"content":{"rendered":"<p><a href=\"http:\/\/www.journalism.org\/node\/2707\">Via a friend; Rick Edmonds<\/a>:<\/p>\n<blockquote><p><i>As was widely reported, the six-month circulation numbers for U.S. newspapers released earlier this week carried plenty of bad news: an industry-wide tumble year-to-year of 2.8% daily and 3.4% on Sunday. There were much deeper losses in big metro markets like Boston, Los Angeles and Miami.<\/p>\n<p>As grim as those numbers are, a deeper look into the Audit Bureau of Circulations (ABC) reports and into some online data released by the Newspaper Association of America (NAA), makes the overall economic picture even a little bleaker.<\/p>\n<p>True to their word, most companies and individual papers continue to burn so-called &ldquo;junk&rdquo; circulation, such as the category called &ldquo;other paid&rdquo; as well as third-party or bulk sales, all of it of little value to advertisers. That would support the idea that the business is pruning numbers, but improving the quality of its circulation.<\/p>\n<p>&#8230;<\/p>\n<p>Take the six largest papers of Lee Enterprises (Lee owns half of <a href=\"http:\/\/www.madison.com\">Capitol Newspapers<\/a>), the best circulation performer among public companies. Together they achieved a highly respectable daily loss of just 0.3%. However those same papers lost 25,000 circulation among those paying 50 percent or greater of the full price of the paper, a drop of 4.1%. At the same time, it added 13,500 in the 25 to 50 percent category, a 43.9% increase. That means the papers had significant losses among subscribers paying a higher percentage of the full price while adding readers who paid more steeply discounted rate<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Via a friend; Rick Edmonds: As was widely reported, the six-month circulation numbers for U.S. newspapers released earlier this week carried plenty of bad news: an industry-wide tumble year-to-year of 2.8% daily and 3.4% on Sunday. There were much deeper losses in big metro markets like Boston, Los Angeles and Miami. As grim as those [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2635"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2635"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2635\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}