{"id":2487,"date":"2006-08-08T09:17:10","date_gmt":"2006-08-08T09:17:10","guid":{"rendered":"http:\/\/zmetro.com\/?p=2487"},"modified":"2006-08-08T09:17:10","modified_gmt":"2006-08-08T09:17:10","slug":"interesting_dis","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2487","title":{"rendered":"Interesting Discussion of Traditional Magazine Advertising &#038; Web Publications"},"content":{"rendered":"<p><a href=\"http:\/\/www.thetruthaboutcars.com\/?p=1978\">Frank Williams<\/a>: <\/p>\n<blockquote><p><i>Car and Driver, Road &#038; Track, Automobile, Motor Trend and the rest of the magazines further down the car mag food chain are all supported by advertising. Unless a magazine is subsidized by a non-profit organization (e.g. Consumer Reports) or charges an exorbitant price per issue, it can&rsquo;t survive without advertising. Few readers have problems with ads per se; they consider them literally wallpaper. But when the ads outweigh the content, questions begin to arise about who&rsquo;s calling the editorial shots. Put a one or two-page ad for a new car in the middle of a glowing review of the same and those suspicions can easily turn to full-scale paranoia. Sneak in a multi-page &#8220;special advertising section&#8221; formatted to look and read like the rest of the magazine and credibility stretches to breaking point.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Frank Williams: Car and Driver, Road &#038; Track, Automobile, Motor Trend and the rest of the magazines further down the car mag food chain are all supported by advertising. Unless a magazine is subsidized by a non-profit organization (e.g. Consumer Reports) or charges an exorbitant price per issue, it can&rsquo;t survive without advertising. Few readers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,28,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2487"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2487"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2487\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}