{"id":2448,"date":"2006-07-12T12:26:12","date_gmt":"2006-07-12T12:26:12","guid":{"rendered":"http:\/\/zmetro.com\/?p=2448"},"modified":"2006-07-12T12:26:12","modified_gmt":"2006-07-12T12:26:12","slug":"data_miners_dig","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2448","title":{"rendered":"Data Miners Dig a Little Deeper"},"content":{"rendered":"<p><a href=\"http:\/\/www.usatoday.com\/tech\/news\/internetprivacy\/2006-07-11-data-mining_x.htm\">Michelle Kessler &#038; Byron Acohido<\/a>:<\/p>\n<blockquote><p><i>When customers sign up for a free Hotmail e-mail account from Microsoft, they&#8217;re required to submit their name, age, gender and ZIP code.<\/p>\n<p>But that&#8217;s not all the software giant knows about them.<\/p>\n<p>Microsoft takes notice of what time of day they access their inboxes. And it goes to the trouble of finding out how much money folks in their neighborhood earn.<\/p>\n<p>Why? It knows a florist will pay a premium to have a coupon for roses reach males 30-40, earning good wages, who check their e-mail during lunch hour on Valentine&#8217;s Day.<\/p>\n<p>Microsoft is one of many companies collecting and aggregating data in new ways so sophisticated that many customers may not even realize they&#8217;re being watched.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Michelle Kessler &#038; Byron Acohido: When customers sign up for a free Hotmail e-mail account from Microsoft, they&#8217;re required to submit their name, age, gender and ZIP code. But that&#8217;s not all the software giant knows about them. Microsoft takes notice of what time of day they access their inboxes. And it goes to the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2448"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2448"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}