{"id":2391,"date":"2006-06-08T09:18:42","date_gmt":"2006-06-08T09:18:42","guid":{"rendered":"http:\/\/zmetro.com\/?p=2391"},"modified":"2006-06-08T09:18:42","modified_gmt":"2006-06-08T09:18:42","slug":"greeleaf_a_loca","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2391","title":{"rendered":"Greenleaf: A Local Food Exchange"},"content":{"rendered":"<p><a href=\"http:\/\/www.jsonline.com\/story\/index.aspx?id=432963\">Rick Barrett<\/a>:<\/p>\n<blockquote><p><i>When a farmer walked into Whole Foods wanting to sell a huge sack of morels, store employee Heather Hilleren watched a futile effort unfold.<\/p>\n<p>The farmer didn&#8217;t have vendor credentials, and it would have taken two weeks to get them. By then, the freshly picked morels would have spoiled.<br \/><br\nThe farmer left without a deal, but his loss gave Hilleren an idea for a business. She would start a Web page connecting local farms with consumers, grocery stores, restaurants and other institutions that buy fresh food.<br \/><br\nThe Internet-based business, Greenleaf LLC, gets under way this summer. It looks promising enough to be among 27 finalists competing for more than $100,000 in prizes in the third annual Wisconsin Governor's Business Plan Contest.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Rick Barrett: When a farmer walked into Whole Foods wanting to sell a huge sack of morels, store employee Heather Hilleren watched a futile effort unfold. The farmer didn&#8217;t have vendor credentials, and it would have taken two weeks to get them. By then, the freshly picked morels would have spoiled.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,32,10,26,18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2391"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2391"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2391\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}