{"id":2355,"date":"2006-05-19T16:35:06","date_gmt":"2006-05-19T16:35:06","guid":{"rendered":"http:\/\/zmetro.com\/?p=2355"},"modified":"2006-05-19T16:35:06","modified_gmt":"2006-05-19T16:35:06","slug":"2489_vs_971_rev","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2355","title":{"rendered":"$2,489 vs $971 Revenue Per Square Foot"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/ifostore.cachefly.net\/fifth_avenue\/photo1\/thumbnails\/temp.jpg\"><br \/>photo by <a href=\"http:\/\/www.ifoapplestore.com\/\">ifoapplestore<\/a>.<\/p>\n<p>Steve Lohr <a href=\"http:\/\/www.nytimes.com\/2006\/05\/19\/technology\/19apple.html?ex=1305691200&amp;en=0a5d2e724d58ac68&amp;ei=5090&amp;partner=rssuserland&amp;emc=rss\">takes an interesting look<\/a> at Apple&#8217;s retail store initiatives (high end, expensive locations, large open spaces and lots of space to play with the goodies), their inspiration and performance:<\/p>\n<blockquote><p><i>&#8220;We had to design an experience that was as big as the space,&#8221; said Mr. Johnson, 47, who is senior vice president in charge of the stores. &#8220;When your product line is the size of a conference table, that is a real risk.&#8221;<\/p>\n<p>Taking that risk has paid off handsomely so far. Since it opened its first two stores five years ago today, the Apple chain has become a retailing phenomenon. Necessity and inspiration led Apple to toss out the conventional textbook on computer stores and to ignore the rules of location, design, staffing and services provided.<\/p>\n<p>Revenue for each square foot at Apple stores last year was $2,489, compared with $971 at Best Buy, the big computer and electronics retailer, according to Forrester Research, a market research firm.<\/p>\n<p>This evening, Apple is opening a showcase store in Manhattan that will burnish the company&#8217;s reputation for clever design. The entrance to the store, on Fifth Avenue between 58th and 59th Streets, is a glass cube, 32 feet on each side, with a suspended Apple logo inside. Customers walk down a circular staircase &mdash; or take a cylindrical glass elevator &mdash; to the 10,000-square-foot store below. The store will be open 24 hours a day, seven days a week &mdash; a first for Apple and an acknowledgment of New York&#8217;s status as a round-the-clock city.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>photo by ifoapplestore. Steve Lohr takes an interesting look at Apple&#8217;s retail store initiatives (high end, expensive locations, large open spaces and lots of space to play with the goodies), their inspiration and performance: &#8220;We had to design an experience that was as big as the space,&#8221; said Mr. Johnson, 47, who is senior vice [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,6,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2355"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2355"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2355\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}