{"id":2227,"date":"2006-03-08T09:33:24","date_gmt":"2006-03-08T09:33:24","guid":{"rendered":"http:\/\/zmetro.com\/?p=2227"},"modified":"2006-03-08T09:33:24","modified_gmt":"2006-03-08T09:33:24","slug":"gms_slide_bosse","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2227","title":{"rendered":"GM&#8217;s Slide: Bosses Misjudged New Urban Tastes"},"content":{"rendered":"<p><a href=\"http:\/\/www.emailthis.clickability.com\/et\/emailThis?clickMap=viewThis&#038;etMailToID=1496385075\">Lee Hawkins, Jr<\/a> (a writer who used to work in Madison and Milwaukee):<\/p>\n<blockquote><p><i>In December, General Motors Corp. ran a series of ads across the U.S. showing Cadillacs being driven in snow. The decision to do so was made by the giant car maker&#8217;s executives in Detroit, where on Christmas Day, temperatures hovered just above freezing.<br \/>\nThe ads also ran in Miami, a vibrant car market where GM has bombed for the past 15 years. As Christmas dawned, temperatures there started climbing into the high 70s.<br \/>\nGM is struggling under a financial burden created by monumental pension and health-care obligations. But it&#8217;s also having a hard time persuading Americans to buy its cars. One reason: GM&#8217;s cumbersome and unresponsive bureaucracy, the one that ran the snow ads in Miami, has for years failed to connect with the tastes and expectations of consumers outside the company&#8217;s Midwestern base.<\/i><\/p><\/blockquote>\n<p>Hawkins does a nice job digging into this issue with examples from mid level GM employees. GM has a large assembly facility in nearby Janesville.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lee Hawkins, Jr (a writer who used to work in Madison and Milwaukee): In December, General Motors Corp. ran a series of ads across the U.S. showing Cadillacs being driven in snow. The decision to do so was made by the giant car maker&#8217;s executives in Detroit, where on Christmas Day, temperatures hovered just above [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2227"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2227"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2227\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}