{"id":2142,"date":"2006-01-27T18:07:53","date_gmt":"2006-01-27T18:07:53","guid":{"rendered":"http:\/\/zmetro.com\/?p=2142"},"modified":"2006-01-27T18:07:53","modified_gmt":"2006-01-27T18:07:53","slug":"ibm_on_the_futu","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2142","title":{"rendered":"IBM on the Future of Television"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www-1.ibm.com\/services\/us\/imc\/images\/xs-end-of-tv-fig1.gif\"><br \/><a href=\"http:\/\/www-1.ibm.com\/services\/us\/index.wss\/ibvstudy\/imc\/a1023172?cntxt=a1000449\">IBM Consulting<\/a>:<\/p>\n<blockquote><p><i>Our analysis indicates that market evolution hinges on two key market drivers: openness of access channels and levels of consumer involvement with media. For the next 5-7 years, there will be change on both fronts &mdash; but not uniformly. The industry instead will be stamped by consumer bimodality, a coexistence of two types of users with disparate channel requirements. While one consumer segment remains passive in the living room, the other will force radical change in business models in a search for anytime, anywhere content through multiple channels.<\/i><\/p><\/blockquote>\n<p> Via <a href=\"http:\/\/donatacom.com\/archives\/00001196.htm\">Terry Heaton<\/a>.<\/p>\n<p>Interesting that IBM is chatting about this game.   <a href=\"http:\/\/www.hollywoodreporter.com\/thr\/columns\/mermigas.jsp\">Large changes are underway<\/a>&#8230;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM Consulting: Our analysis indicates that market evolution hinges on two key market drivers: openness of access channels and levels of consumer involvement with media. For the next 5-7 years, there will be change on both fronts &mdash; but not uniformly. The industry instead will be stamped by consumer bimodality, a coexistence of two types [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2142"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2142"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2142\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}