{"id":2094,"date":"2006-01-11T22:37:45","date_gmt":"2006-01-11T22:37:45","guid":{"rendered":"http:\/\/zmetro.com\/?p=2094"},"modified":"2006-01-11T22:37:45","modified_gmt":"2006-01-11T22:37:45","slug":"makers_mark_mar","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2094","title":{"rendered":"Makers Mark Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/customerevangelists.typepad.com\/blog\/2006\/01\/podcast_makers_.html\">Ben McConnell<\/a>:<\/p>\n<blockquote><p><i>For our latest podcast, we spent some time with <a href=\"http:\/\/www.makersmark.com\/\">Maker&#8217;s Mar<\/a>k CEO Bill Samuels Jr., who described how one rather influential person helped launched the bourbon manufacturer into the stratosphere of recognition.<\/p>\n<p>He also discusses the rationale and practice of &#8220;marketing without fingerprints&#8221; and the rapid growth of its ambassador community.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ben McConnell: For our latest podcast, we spent some time with Maker&#8217;s Mark CEO Bill Samuels Jr., who described how one rather influential person helped launched the bourbon manufacturer into the stratosphere of recognition. He also discusses the rationale and practice of &#8220;marketing without fingerprints&#8221; and the rapid growth of its ambassador community.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,6,23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2094"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2094"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2094\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}