{"id":2091,"date":"2006-01-10T21:56:11","date_gmt":"2006-01-10T21:56:11","guid":{"rendered":"http:\/\/zmetro.com\/?p=2091"},"modified":"2006-01-10T21:56:11","modified_gmt":"2006-01-10T21:56:11","slug":"the_case_for_fa","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2091","title":{"rendered":"The Case for Fanatacism"},"content":{"rendered":"<p><a href=\"http:\/\/feeds.feedburner.com\/fastcompany\/headlines?m=686\">Ryan Underwood<\/a>:<\/p>\n<blockquote><p><i>For 80 years, groundbreaking aesthetics coupled with sci-fi features, such as a CD player that opens with the wave of a hand, or self-equalizing speakers, have given B&#038;O products a magical quality that transcends the stylistic comings and goings of competitors. In the eyes of B&#038;O&#8217;s brain trust, making that happen boils down to a shocking, and shockingly simple, strategy: Design always wins.<\/p>\n<p>&#8220;Personally, I have no influence on design,&#8221; says B&#038;O CEO Torben Ballegaard Sorensen, an always smiling, somehow exquisitely tan, square-jawed Dane. In other words, Sorensen, despite his business acumen (or because of it), serves as little more than a steward whose task it is to ensure that B&#038;O&#8217;s design process continues unfettered, as it has since the 1960s. Sorensen runs the company&#8217;s operations, but he hands over control of product development and design to one superdominant personality&#8211;a freelance designer, no less. <\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ryan Underwood: For 80 years, groundbreaking aesthetics coupled with sci-fi features, such as a CD player that opens with the wave of a hand, or self-equalizing speakers, have given B&#038;O products a magical quality that transcends the stylistic comings and goings of competitors. In the eyes of B&#038;O&#8217;s brain trust, making that happen boils down [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2091"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2091"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2091\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}