{"id":2053,"date":"2005-12-28T22:05:19","date_gmt":"2005-12-28T22:05:19","guid":{"rendered":"http:\/\/zmetro.com\/?p=2053"},"modified":"2005-12-28T22:05:19","modified_gmt":"2005-12-28T22:05:19","slug":"weighty_marketi","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2053","title":{"rendered":"Weighty Marketing Matters"},"content":{"rendered":"<p><a href=\"http:\/\/customerevangelists.typepad.com\/blog\/2005\/12\/weighty_marketi.html\">Ben McConnell<\/a>:<\/p>\n<blockquote><p><i>During the past month, I received 14 pounds of catalogs in the mail. That&#8217;s roughly a half-pound per day.<br \/>\nI didn&#8217;t ask to receive any of them, either, a claim my postal carrier could hardly be blamed to question.<br \/>\nYet companies well-known, and some of them not, sent me at least one, sometimes two, three or more catalogs between Nov. 21 and Dec. 22, 2005.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ben McConnell: During the past month, I received 14 pounds of catalogs in the mail. That&#8217;s roughly a half-pound per day. I didn&#8217;t ask to receive any of them, either, a claim my postal carrier could hardly be blamed to question. Yet companies well-known, and some of them not, sent me at least one, sometimes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2053"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2053"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2053\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}