{"id":2029,"date":"2005-12-20T07:19:29","date_gmt":"2005-12-20T07:19:29","guid":{"rendered":"http:\/\/zmetro.com\/?p=2029"},"modified":"2005-12-20T07:19:29","modified_gmt":"2005-12-20T07:19:29","slug":"word_of_mouth_s","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=2029","title":{"rendered":"Word of Mouth Study &#8211; Every Day"},"content":{"rendered":"<p><a href=\"http:\/\/customerevangelists.typepad.com\/blog\/2005\/12\/word_of_mouth_e.html\">Walter Carl<\/a>:<\/p>\n<blockquote><p><i>What percentage of all our conversations include talk about an organization, brand, product, or service?<br \/>\nBased on my research with college students (18-29 years of age) the answer is about 17.5%, on average. This is a little higher than the 13.5% I found in an earlier study (see &#8220;March 2005&#8221; results in the chart and below for details). <\/i><\/p><\/blockquote>\n<p>Via <a href=\"http:\/\/customerevangelists.typepad.com\/blog\/2005\/12\/word_of_mouth_e.html\">Ben McConnell<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walter Carl: What percentage of all our conversations include talk about an organization, brand, product, or service? Based on my research with college students (18-29 years of age) the answer is about 17.5%, on average. This is a little higher than the 13.5% I found in an earlier study (see &#8220;March 2005&#8221; results in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2029"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2029"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2029\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}