{"id":1975,"date":"2005-11-26T07:13:11","date_gmt":"2005-11-26T07:13:11","guid":{"rendered":"http:\/\/zmetro.com\/?p=1975"},"modified":"2005-11-26T07:13:11","modified_gmt":"2005-11-26T07:13:11","slug":"coming_to_tv_ad","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=1975","title":{"rendered":"Coming to TV: Ads About You"},"content":{"rendered":"<p><a href=\"http:\/\/www.interesting-people.org\/archives\/interesting-people\/200511\/msg00276.html\">Gregory Hicks<\/a>:<\/p>\n<blockquote><p><i>hen you watch your favourite program in the not-too-distant future, your TV could be watching back.<\/p>\n<p>Cable companies are preparing to install software on digital set-top boxes that will keep track of everything you watch. Coupling that information with your address, the software would estimate your age, gender, interests and income.<\/p>\n<p>The result? Advertisers could send different commercials to different viewers.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Gregory Hicks: hen you watch your favourite program in the not-too-distant future, your TV could be watching back. Cable companies are preparing to install software on digital set-top boxes that will keep track of everything you watch. Coupling that information with your address, the software would estimate your age, gender, interests and income. The result? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1975"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1975"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1975\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}