{"id":1816,"date":"2005-10-02T14:26:17","date_gmt":"2005-10-02T14:26:17","guid":{"rendered":"http:\/\/zmetro.com\/?p=1816"},"modified":"2005-10-02T14:26:17","modified_gmt":"2005-10-02T14:26:17","slug":"anthropologists","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=1816","title":{"rendered":"Anthropologists Help Explain Consumer Behavior"},"content":{"rendered":"<p><a href=\"http:\/\/www.inc.com\/criticalnews\/articles\/200509\/anthropology.html\"?Daniel Del'Re<\/a>:<\/p>\n<blockquote><p><i>Instead of poking around tribal villages in Papua New Guinea or Amazonian rain forests, <a href=\"http:\/\/www.inc.com\/magazine\/20040601\/microsoft.html\">cultural anthropologists<\/a> are invading suburbs and cities to find out how people use products while eating meals, working in the office, and even while driving. &#8220;We live in a culture where knowing your customers one by one as individuals is more important than ever before,&#8221; said Ross Goldstein, a researcher with the BRS Group. &#8220;Large mass demographic trends are no longer as predictive as they once were because the marketplace is too diversified.&#8221;<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1816"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1816"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1816\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}