{"id":1657,"date":"2005-08-10T13:47:48","date_gmt":"2005-08-10T13:47:48","guid":{"rendered":"http:\/\/zmetro.com\/?p=1657"},"modified":"2005-08-10T13:47:48","modified_gmt":"2005-08-10T13:47:48","slug":"wal-mart_advert","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=1657","title":{"rendered":"Wal-Mart Advertising Apes Target"},"content":{"rendered":"<p><a href=\"http:\/\/adage.com\/news.cms?newsId=45706\">Mya Frazier<\/a>:<\/p>\n<blockquote><p><I> The rollback man is gone, as are the do-gooder anecdotes and smiling associates in frumpy blue smocks. There is no tooting of the corporate-image horn and not a single word on price. But what is found in Wal-Mart&rsquo;s first major.<\/p>\n<p>Take the geometrical print ad, from GSD&#038;M, Austin, popping up in August titles such as Real Simple, that looks as if it&rsquo;s pulled from the home-furnishings aisle at Target. A series of back-to-school TV spots tout brands and merchandise first, make actual jokes (a rarity in Wal-Mart ads) and don&rsquo;t include any in-store shots (long a Wal-Mart staple).<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Mya Frazier: The rollback man is gone, as are the do-gooder anecdotes and smiling associates in frumpy blue smocks. There is no tooting of the corporate-image horn and not a single word on price. But what is found in Wal-Mart&rsquo;s first major. Take the geometrical print ad, from GSD&#038;M, Austin, popping up in August titles [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1657"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1657"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1657\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}