{"id":1112,"date":"2005-03-03T08:51:53","date_gmt":"2005-03-03T08:51:53","guid":{"rendered":"http:\/\/zmetro.com\/?p=1112"},"modified":"2005-03-03T08:51:53","modified_gmt":"2005-03-03T08:51:53","slug":"how_marketing_d","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=1112","title":{"rendered":"How Marketing Drives Pharmaceutical Sales"},"content":{"rendered":"<p>I&#8217;ve always wondered about the utility of drug advertising.   Every now and then, I&#8217;ll drive by a billboard that says &#8220;Ask your doctor about Bextra&#8221;.   Having no idea what Bextra (insert name of drug here) is, I&#8217;m amazed that these efforts pay off at all.<br \/>\nBernadette Tansey <a href=\"http:\/\/www.sfgate.com\/cgi-bin\/article.cgi?f=\/c\/a\/2005\/03\/03\/BUGQVBJDI01.DTL\">digs into<\/a> the drug industry&#8217;s marketing practices.<br \/>\nJim<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve always wondered about the utility of drug advertising. Every now and then, I&#8217;ll drive by a billboard that says &#8220;Ask your doctor about Bextra&#8221;. Having no idea what Bextra (insert name of drug here) is, I&#8217;m amazed that these efforts pay off at all. Bernadette Tansey digs into the drug industry&#8217;s marketing practices. Jim<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21,18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1112"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1112"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1112\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}