{"id":105,"date":"2004-03-16T19:01:32","date_gmt":"2004-03-16T19:01:32","guid":{"rendered":"http:\/\/zmetro.com\/?p=105"},"modified":"2004-03-16T19:01:32","modified_gmt":"2004-03-16T19:01:32","slug":"retail_ideas_guerilla_marketing_is_the_wave_of_the_future","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=105","title":{"rendered":"Retail Ideas: Guerilla Marketing is the wave of the future"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"poster_01.gif\" src=\"http:\/\/bookofjoe.typepad.com\/bookofjoe\/poster_01.gif\" width=\"150\" height=\"204\" border=\"0\" \/><br \/>\nInteresting look at <a href=\"http:\/\/bookofjoe.typepad.com\/bookofjoe\/2004\/03\/commes_des_garc.html\">unconventional marketing<\/a> (<a href=\"http:\/\/bookofjoe.typepad.com\/bookofjoe\/2004\/03\/commes_des_garc.html\">from book of joe<\/a>)<\/p>\n<blockquote><p><i>The Comme des Garcons Guerilla Store flouts conventional wisdom in almost every way. Said Nancy Koehn, a professor at Harvard Business School, &#8220;Guerilla marketing is the wave of the future. Red Bull and Trader Joe&#8217;s have built their followings by word of mouth.&#8221;<\/i><\/p><\/blockquote>\n<p>from <a href=\"http:\/\/doc.weblogs.com\">doc searls&#8230;.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting look at unconventional marketing (from book of joe) The Comme des Garcons Guerilla Store flouts conventional wisdom in almost every way. Said Nancy Koehn, a professor at Harvard Business School, &#8220;Guerilla marketing is the wave of the future. Red Bull and Trader Joe&#8217;s have built their followings by word of mouth.&#8221; from doc searls&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/105"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/105\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}