Requiem for the Record Store

File sharing, online music sales and high cd prices are taking their toll on record stores. [Washington Post]
The market for legally downloadable music is tiny today, but the success of Apple’s iTunes online music store and the rush of rival services to the marketplace is expected to gobble up an ever-larger share of the pop music pie. A recent study by Forrester Research, which examines technology trends, predicts that in five years fully one-third of all music will be delivered through modems, and the CD itself will be passe, if not obsolete, in the years after. This isn’t necessarily bad news for the record labels, but it could be lethal for brick-and-mortar stores.

The Fog of War

McNamara speaks at Berkeley.
Robert McNamara, the defense secretary in the Kennedy and Johnson administrations, fielded questions from center stage in a packed auditorium at his alma mater, the University of California, Berkeley, for the first time since graduating in 1937.
Webcast
Since Errol Morris’s (a UW Grad) The Fog of War” was released last year, Mr. McNamara has appeared before several audiences, including those at the Telluride Film Festival in Colorado, the John F. Kennedy Library in Boston and one last month in Washington.

Dean makes a Wisconsin Play

Howard Dean raised $600K online yesterday – for the Wisconsin Primary. However and unfortunately (for the internet), he’s raising money on the net and blowing it on TV ads. He (and other politicians) would be far better off investing in the internet, educating voters and growing their base via email, web pages, chats, “social networks” and other emerging tools.
Internet use is growing while TV/newspaper users are declining.
Unfortunately, Dean’s new campaign manager is a former telco lobbyist.

Virtual School Marketing

Anne Davis writes: “Wisconsin Connections Academy, Wisconsin Virtual Academy and, in particular, the just-approved iQ Academies at Wisconsin are using paid advertisements, billboards and direct mail to woo students during the state’s three-week annual open enrollment period that begins Monday and runs through Feb. 20.”
No matter what they spend, Northern Ozaukee school Superintendent Bill Harbron is asking K12 representatives to make some adjustments to their marketing approach this time around to avoid overselling the school.
After a short but intense campaign last year, the virtual academy received more than 1,000 applications. About 455 students actually enrolled, and the enrollment has continued to drop ever since as parents have discovered the program doesn’t fit their needs, Harbron said.
“There’s no sense recruiting a large number of students (and) then having them enter the program and drop out,” Harbron said. “We want parents to make a very realistic choice for their child.”