{"id":8316,"date":"2020-11-07T14:02:44","date_gmt":"2020-11-07T20:02:44","guid":{"rendered":"https:\/\/www.zmetro.com\/?p=8316"},"modified":"2020-11-07T14:02:45","modified_gmt":"2020-11-07T20:02:45","slug":"marketers-are-addicted-to-bad-data","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=8316","title":{"rendered":"Marketers are Addicted to Bad Data"},"content":{"rendered":"

Jacques Corby-Tuech<\/a>:<\/p>\n

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Modern marketing is all about data and however hard you might try, you can’t spend any time around marketers online without <\/span>being<\/a> <\/span>subjected<\/a> <\/span>to<\/a> <\/span>endless<\/a> <\/span>think<\/a>pieces<\/a>, how-to guides, ebooks or other dreck about how we need to track and measure and count every little thing.<\/p><\/blockquote>\n

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We’ve got click rates, impressions, conversion rates, open rates, ROAS, pageviews, bounces rates, ROI, CPM, CPC, impression share, average position, sessions, channels, landing pages, KPI after never ending KPI.<\/p><\/blockquote>\n

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That’d be fine if all this shit meant something and we knew how to interpret it. But <\/span>it doesn’t<\/em> <\/span>and <\/span>we don’t<\/strong>. <\/span><\/p><\/blockquote>\n

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The reality is much simpler, and therefore much more complex. Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they <\/span>don’t<\/em>work.<\/p><\/blockquote>\n