{"id":8287,"date":"2020-10-06T08:42:16","date_gmt":"2020-10-06T14:42:16","guid":{"rendered":"https:\/\/www.zmetro.com\/?p=8287"},"modified":"2020-10-06T08:42:16","modified_gmt":"2020-10-06T14:42:16","slug":"86-of-u-s-teens-own-an-iphone-89-want-one","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=8287","title":{"rendered":"86% of U.S. teens own an iPhone, 89% want one"},"content":{"rendered":"<p><a href=\"https:\/\/www.ped30.com\/2020\/10\/06\/apple-teen-survey-fall-2020\/\">PED30<\/a>:<\/p>\n<blockquote><p>Both the 86% iPhone ownership and 89% intention to purchase an iPhone metrics are record highs for our Teen Survey, up from 85% and 88%, respectively, in Spring-20. We believe the increased penetration and intention are incredibly important for a maturing premium smartphone market. In addition, these trends are encouraging ahead of Apple\u2019s 5G iPhone launch, which could provide a significant product cycle refresh.<\/p><\/blockquote>\n<blockquote><p>Also, the Apple Watch continues to be the top smartwatch among teens. The Apple Watch ownership was 25%, flat from the Spring-20 survey. We view the market share consistency as a great example of the company\u2019s ability to drive hardware sales in the wearables\/accessories market. Finally, we think these positive hardware trends can be a catalyst for further services growth, as the hardware installed based for Apple continues to grow.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>PED30: Both the 86% iPhone ownership and 89% intention to purchase an iPhone metrics are record highs for our Teen Survey, up from 85% and 88%, respectively, in Spring-20. We believe the increased penetration and intention are incredibly important for a maturing premium smartphone market. In addition, these trends are encouraging ahead of Apple\u2019s 5G [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8287"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8287"}],"version-history":[{"count":1,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8287\/revisions"}],"predecessor-version":[{"id":8288,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8287\/revisions\/8288"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8287"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}