{"id":805,"date":"2004-12-05T09:07:20","date_gmt":"2004-12-05T09:07:20","guid":{"rendered":"http:\/\/zmetro.com\/?p=805"},"modified":"2004-12-05T09:07:20","modified_gmt":"2004-12-05T09:07:20","slug":"advertising_thi","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=805","title":{"rendered":"Advertising: Things are changing"},"content":{"rendered":"<p>Lots of data around to show that all organizations must consider where and how they spend their marketing and advertising dollars:<\/p>\n<ul>\n<li>Online Shoppers say size does not matter as  most are just as willing to buy from a small online retailer as <a href=\"http:\/\/www.inc.com\/criticalnews\/articles\/200412\/onlineretailers.html\">a large firm according to Carole Matthews<\/a>.\n<p><a href=\"http:\/\/www.circdrop.com\/\">Circulation dropping<\/a> is a blog dedicated to the recent newspaper circulation scandals. Newsday (one of the papers involved) <a href=\"http:\/\/www.newsday.com\/business\/ny-circulation-woes,0,7470204.storygallery?coll=ny-business-headlines\">summarizes the story here<\/a>.<\/p>\n<li>Rick Edmonds: Ignoring the Elephant in Newspaperland; <a href=\"http:\/\/poynter.org\/content\/content_view.asp?id=75179\">Effective circulation losses are 50 percent worse<\/a> than we have been told. <\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lots of data around to show that all organizations must consider where and how they spend their marketing and advertising dollars: Online Shoppers say size does not matter as most are just as willing to buy from a small online retailer as a large firm according to Carole Matthews. Circulation dropping is a blog dedicated [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/805"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=805"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/805\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=805"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}