{"id":7775,"date":"2020-02-03T21:48:36","date_gmt":"2020-02-04T03:48:36","guid":{"rendered":"https:\/\/www.zmetro.com\/?p=7775"},"modified":"2020-02-03T21:48:36","modified_gmt":"2020-02-04T03:48:36","slug":"the-news-is-just-like-cereal","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=7775","title":{"rendered":"The news is just like cereal."},"content":{"rendered":"<p><a href=\"https:\/\/www.perell.com\/blog\/news-in-the-age-of-abundance\">David Perell<\/a>:<\/p>\n<blockquote><p>Even though cereal is now viewed as over-processed and sugary, it was once viewed as a health food. Americans heard about the health benefits of cereal and ramped up their consumption. From the beginning, companies made heavy investments in advertising cereal because most people eat the same breakfast every day.&nbsp;<\/p><\/blockquote>\n<blockquote><p>Thus, just as readers are loyal to news sources, consumers are loyal to their favorite breakfast cereals. And like news, consumers inhale cereal during the frantic rush before work. Even if they aren\u2019t the healthiest options, they\u2019re cheap and easy to consume.&nbsp;<\/p><\/blockquote>\n<blockquote><p>Marketers promoted the benefits of cereal with slogans like \u201cbreakfast is the most important meal of the day.\u201d Similarly, news organizations position themselves as an irreplaceable daily habit and with slogans like \u201cDemocracy Dies in Darkness.\u201d While the Romans believed it was healthiest to eat only one meal per day and our ancestors only heard about major events, but we have been trained to be constant consumers, so we eat too much food and read too much news.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>David Perell: Even though cereal is now viewed as over-processed and sugary, it was once viewed as a health food. Americans heard about the health benefits of cereal and ramped up their consumption. From the beginning, companies made heavy investments in advertising cereal because most people eat the same breakfast every day.&nbsp; Thus, just as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7775"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7775"}],"version-history":[{"count":1,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7775\/revisions"}],"predecessor-version":[{"id":7776,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7775\/revisions\/7776"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7775"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}