{"id":7660,"date":"2019-07-09T20:04:49","date_gmt":"2019-07-10T02:04:49","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=7660"},"modified":"2019-07-09T20:35:21","modified_gmt":"2019-07-10T02:35:21","slug":"design-brand-and-leadership","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=7660","title":{"rendered":"Design, Brand, Leadership and Vision"},"content":{"rendered":"<p>Walking around SC Johnson&#8217;s impressive Racine campus recently, I turned a corner and this image lay in front of my camera.<\/p>\n<p><em>Shift, focus, focus again &#8211; quickly as time is short &#8211; capture.<\/em><\/p>\n<p><a href=\"https:\/\/www.zmetro.com\/photos\/2019\/07\/amuz_sc_johnson_gti_72019.jpg\"><img decoding=\"async\" src=\"https:\/\/www.zmetro.com\/photos\/2019\/07\/amuz_sc_johnson_gti_72019.jpg\" border=\"0\"><\/a><\/p>\n<p>I found the fusion ideal:  VW&#8217;s superb GTI and the Frank Lloyd Wright designed Research Tower are symbiotic. <\/p>\n<p><a href=\"https:\/\/www.scjohnson.com\/en\/a-family-company\/architecture-and-tours\/frank-lloyd-wright\/in-sc-johnsons-frank-lloyd-wright-designed-research-tower-architecture-meets-science\">To wit<\/a>: <\/p>\n<blockquote><p>Wright called his design a \u201chelio-lab,\u201d or sun-lighted laboratory. At the building\u2019s dedication, he said he hoped it would be a \u201cflower among the weeds\u201d of typical, \u201cdrab\u201d structures built for business. <\/p><\/blockquote>\n<p>CAR magazine&#8217;s Good, Bad and Ugly on the GTI:<\/p>\n<blockquote><p>GTI is your dad when he was wild, young and free.  After seven generations, VW has this hot-hatch thing nailed.<\/p><\/blockquote>\n<p>Pondering this random scene, my thoughts returned to driving some rental Toyota&#8217;s in Japan last year.  Fine cars and well sorted interfaces with my iPhone, but, they were not a GTI.  There may be hope, after President Akio Toyoda <a href=\"https:\/\/autoweek.com\/article\/car-news\/toyota-president-declares-no-more-boring-cars\">recently decreed<\/a> &#8220;no more boring cars&#8221;.<\/p>\n<p>VW appears to understand stimulants. Our youngest &#8211; no car fan &#8211; recently messaged me a link to &#8220;Hello Light&#8221;:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qEvNL6oEr0U\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>That said, she did speak well of a European VW Polo&#8217;s iPhone support during a recent rental.<\/p>\n<p>Design, well done, adds incredible value to experiences and perceptions. <\/p>\n<p>P.S. Wright&#8217;s impressive tower apparently cost four to five times the proposed budget.  Wright and VW share tortured paths.<\/p>\n<p>P.S2. I&#8217;ve owned a 2013 GTI since new.  It is a (very) fun car to drive and has been more reliable than expected. <\/p>\n<p>P.S3. SC Johnson&#8217;s (free!) architectural tour is rather impressive, from the knowledgeable guides to the visual stimulation.  I find their approach to brand building quite interesting and, perhaps somewhat aligned, if not symbiotic, with Volkswagen&#8217;s.<\/p>\n<p>P.S4. Mr. Toyoda has tapped into a fascinating and tension filled topic: <em>Mission<\/em> &#8211; let&#8217;s call it design &#8211; vs. <em>Organization<\/em> &#8211; let&#8217;s call it operations.  The tension between mission and organization was recenlty exposed in several <a href=\"https:\/\/www.wsj.com\/articles\/jony-ive-is-departing-apple-but-he-started-leaving-years-ago-11561943376\">articles that discussed Jony Ive&#8217;s departure from Apple<\/a> &#8211; and the quick <a href=\"https:\/\/appleinsider.com\/articles\/19\/07\/01\/apple-ceo-tim-cook-rips-into-absurd-wall-street-journal-report-on-jony-ives-departure\">reaction<\/a>, which <a href=\"https:\/\/www.cnbc.com\/2019\/07\/08\/steve-jobs-felt-tim-cook-was-not-a-product-person-walter-isaacson.html\">continues<\/a>. <\/p>\n<p>P.S5. For those unable to visit in person, the amuz app (<a href=\"https:\/\/www.amuzapp.com\">amuzapp.com<\/a>) features a number of Wright destinations, including SC Johnson&#8217;s headquarters and research building along with the nearby Wingspread estate. <\/p>\n<p><a href=\"https:\/\/www.zmetro.com\/photos\/2019\/07\/amuz_scjohnsoncard72019b.jpg\"><img decoding=\"async\" src=\"https:\/\/www.zmetro.com\/photos\/2019\/07\/amuz_scjohnsoncard72019b.jpg\" border=\"0\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walking around SC Johnson&#8217;s impressive Racine campus recently, I turned a corner and this image lay in front of my camera. Shift, focus, focus again &#8211; quickly as time is short &#8211; capture. I found the fusion ideal: VW&#8217;s superb GTI and the Frank Lloyd Wright designed Research Tower are symbiotic. To wit: Wright called [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7660"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7660"}],"version-history":[{"count":7,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7660\/revisions"}],"predecessor-version":[{"id":7667,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7660\/revisions\/7667"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7660"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}