{"id":757,"date":"2004-11-21T00:01:31","date_gmt":"2004-11-21T00:01:31","guid":{"rendered":"http:\/\/zmetro.com\/?p=757"},"modified":"2004-11-21T00:01:31","modified_gmt":"2004-11-21T00:01:31","slug":"shoppers_get_sa","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=757","title":{"rendered":"Shoppers get Savvy: 40% of consumers shop Online"},"content":{"rendered":"<p><a href=\"http:\/\/www.jsonline.com\/bym\/news\/nov04\/277079.asp\">Doris Hajewski<\/a>:<Blockquote><i>They do plenty of buying in stores, but before they go, they check the family&#8217;s Christmas Web site, log in with a password and look at wish lists from their far-flung relatives.<br \/>\nWhen the Wildermans are ready to buy, they&#8217;ll be able to use retail Web sites and shopping portals such as <a href=\"http:\/\/www.pricegrabber.com\">www.pricegrabber.com<\/a> or <a href=\"http:\/\/www.shopping.com\">www.shopping.com<\/a> to check prices. And they might look to their own in-box to find special offers from e-commerce sites where they&#8217;ve shopped in the past.<br \/>\n&#8220;I think the person who is into online shopping is addicted now,&#8221; said Lauren Freedman, president of the E-tailing Group consulting firm in Chicago. &#8220;The customer has become savvier.&#8221;<\/i><\/p><\/blockquote>\n<p> Begs the question: 40% (and growing) shop online, why do retailers spend so little on internet advertising (compared to legacy ad spending)?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doris Hajewski:They do plenty of buying in stores, but before they go, they check the family&#8217;s Christmas Web site, log in with a password and look at wish lists from their far-flung relatives. When the Wildermans are ready to buy, they&#8217;ll be able to use retail Web sites and shopping portals such as www.pricegrabber.com or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/757"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=757"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/757\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}