{"id":6649,"date":"2015-11-12T11:47:43","date_gmt":"2015-11-12T17:47:43","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=6649"},"modified":"2015-11-12T11:47:43","modified_gmt":"2015-11-12T17:47:43","slug":"facebook-and-the-media-have-an-increasingly-landlord-tenant-style-relationship","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=6649","title":{"rendered":"Facebook and the Media Have an Increasingly Landlord-Tenant Style Relationship"},"content":{"rendered":"<p><a href=\"http:\/\/fortune.com\/2015\/11\/09\/facebook-media\/\">Mathew Ingram:<\/a><\/p>\n<blockquote><p>Some publishers have seen traffic from Facebook plummet by 40%, which reinforces the risks of handing control over your audience to the social network.<\/p>\n<p>A growing number of online publishers including giants like BuzzFeed have come to rely on Facebook for a significant part of their traffic\u2014in some cases as much as 60% of it. Mostly, it\u2019s a win-win relationship with Facebook FB providing reach and a share of advertising revenue in exchange for a supply of engaging material. But every now and then, we get a glimpse behind the curtain at just how much power that relationship gives Facebook, and the consequences if it changes its mind.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Mathew Ingram: Some publishers have seen traffic from Facebook plummet by 40%, which reinforces the risks of handing control over your audience to the social network. A growing number of online publishers including giants like BuzzFeed have come to rely on Facebook for a significant part of their traffic\u2014in some cases as much as 60% [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6649"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6649"}],"version-history":[{"count":1,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6649\/revisions"}],"predecessor-version":[{"id":6650,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6649\/revisions\/6650"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6649"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}