{"id":6401,"date":"2015-06-27T10:16:50","date_gmt":"2015-06-27T16:16:50","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=6401"},"modified":"2015-06-27T10:16:50","modified_gmt":"2015-06-27T16:16:50","slug":"how-icelandic-yogurt-invaded-america","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=6401","title":{"rendered":"How Icelandic Yogurt Invaded America"},"content":{"rendered":"<p><a href=\"http:\/\/priceonomics.com\/how-icelandic-yogurt-invaded-america\/\">Priceonomics<\/a><\/p>\n<blockquote><p>Skyr, realized \u00c1smundsson, was nutritious, wholesome, and a formidable alternative to the \u201csugary crap\u201d pervading the American culinary landscape. So, like any self-sufficient Icelander, he set out to make it for his son. <br \/>&nbsp;<br \/>&nbsp;To learn the ropes, he journeyed to the eastern Iceland town of Egilssta\u00f0ir and shadowed an 82-year-old dairyman. The skyr maker offered simple advice: &#8220;Get the best milk. Skim the fat. Add live cultures. Let it set. Strain the liquid. When it looks really thick, strain even more.&#8221;<br \/>&nbsp;<br \/>&nbsp;In May 2011, with little real-world business experience, and nothing more than a traditional recipe for skyr, \u00c1smundsson decided to start a yogurt company.<\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Priceonomics Skyr, realized \u00c1smundsson, was nutritious, wholesome, and a formidable alternative to the \u201csugary crap\u201d pervading the American culinary landscape. So, like any self-sufficient Icelander, he set out to make it for his son. &nbsp;&nbsp;To learn the ropes, he journeyed to the eastern Iceland town of Egilssta\u00f0ir and shadowed an 82-year-old dairyman. The skyr maker [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6401"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6401"}],"version-history":[{"count":1,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6401\/revisions"}],"predecessor-version":[{"id":6402,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6401\/revisions\/6402"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6401"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}