{"id":5998,"date":"2014-07-05T13:26:14","date_gmt":"2014-07-05T19:26:14","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=5998"},"modified":"2014-07-05T13:26:14","modified_gmt":"2014-07-05T19:26:14","slug":"persuasion-fascinating-study-shows-how-to-open-a-closed-mind","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=5998","title":{"rendered":"Persuasion: Fascinating Study Shows How To Open A Closed Mind"},"content":{"rendered":"<p><A href=\"http:\/\/www.forbes.com\/sites\/stevemeyer\/2014\/06\/12\/persuasion-fascinating-study-shows-how-to-open-a-closed-mind\/\">Stephen Meyer<\/a>: <\/p>\n<blockquote><p>What\u2019s the best way to persuade people whose beliefs stand in the way of the facts?<br \/>&nbsp;<br \/>&nbsp;Let\u2019s do a role play. I\u2019ll be the entrepreneur. You be the jerk investor who hates my idea.<br \/>&nbsp;<br \/>&nbsp;I need to persuade you I\u2019ve invented a better mousetrap. But you, the expert, know that mousetraps are so over.<br \/>&nbsp;<br \/>&nbsp;The facts say you\u2019re wrong. Mousetrap sales are on the rise. You could look it up yourself. But you won\u2019t, because you already know you\u2019re right.<br \/>&nbsp;<br \/>&nbsp;So how do I convince you, the know-it-all-skeptic, that I\u2019m right and you\u2019re wrong? Should I:<\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stephen Meyer: What\u2019s the best way to persuade people whose beliefs stand in the way of the facts?&nbsp;&nbsp;Let\u2019s do a role play. I\u2019ll be the entrepreneur. You be the jerk investor who hates my idea.&nbsp;&nbsp;I need to persuade you I\u2019ve invented a better mousetrap. But you, the expert, know that mousetraps are so over.&nbsp;&nbsp;The facts [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5998"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5998"}],"version-history":[{"count":1,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5998\/revisions"}],"predecessor-version":[{"id":5999,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5998\/revisions\/5999"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5998"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}