{"id":5970,"date":"2014-06-26T08:30:52","date_gmt":"2014-06-26T14:30:52","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=5970"},"modified":"2014-06-26T08:30:52","modified_gmt":"2014-06-26T14:30:52","slug":"millennials-shunning-malls-speeds-web-shopping-revolution","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=5970","title":{"rendered":"Millennials Shunning Malls Speeds Web Shopping Revolution"},"content":{"rendered":"<p><A href=\"http:\/\/www.bloomberg.com\/news\/2014-06-25\/millennials-shunning-malls-speeds-web-shopping-revolution.html\">Matt Townsend<\/a>: <\/p>\n<blockquote><p>CJ Chu is a retailer\u2019s nightmare.<br \/>&nbsp;<br \/>&nbsp;The 24-year-old associate for a private-equity firm does \u201c99 percent\u201d of his shopping online &#8212; even toothpaste. He\u2019d rather buy groceries on the Web than walk to the supermarket.<br \/>&nbsp;<br \/>&nbsp;\u201cConvenience and free time is something I value,\u201d said Chu, who works for Bridge Growth Partners LLC in New York. \u201cOrdering online just makes more sense.\u201d<br \/>&nbsp;<br \/>&nbsp;Chu is an extreme case. Yet millions of Americans like him are abandoning stores faster than executives predicted, pushing the industry to a precipice. Traditional retailers, for the first time ever in 2014, will generate half their sales growth on the Web, according to Stifel Financial Corp. That means about $18 billion in new revenue generated this year will come from online purchases, an analysis of U.S. Census data shows.<br \/>&nbsp;<br \/>&nbsp;The stampede online will only accelerate as 80 million U.S. millennials start families, buying homes and filling them with stuff. Mobile shopping is giving e-commerce another boost. Next month, Amazon.com Inc. (AMZN) will start selling a smartphone that will allow shoppers to scan a product in a mall and purchase it from the company\u2019s online store, giving retailers another reason to fear their most potent Web rival.<br \/>&nbsp;<br \/>&nbsp;It\u2019s widely accepted that traditional chains must mesh physical and online stores into a seamless shopping experience, but \u201cnobody is doing it well,\u201d said Anne Zybowski, vice president for retail insights at Kantar Retail in Boston. \u201cThere isn\u2019t any best-in-class because nobody is there yet.\u201d<\/p><\/blockquote>\n<p>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Townsend: CJ Chu is a retailer\u2019s nightmare.&nbsp;&nbsp;The 24-year-old associate for a private-equity firm does \u201c99 percent\u201d of his shopping online &#8212; even toothpaste. He\u2019d rather buy groceries on the Web than walk to the supermarket.&nbsp;&nbsp;\u201cConvenience and free time is something I value,\u201d said Chu, who works for Bridge Growth Partners LLC in New York. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5970"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5970"}],"version-history":[{"count":1,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5970\/revisions"}],"predecessor-version":[{"id":5971,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5970\/revisions\/5971"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5970"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}