{"id":5779,"date":"2014-03-12T18:56:13","date_gmt":"2014-03-13T00:56:13","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=5779"},"modified":"2014-03-12T18:56:13","modified_gmt":"2014-03-13T00:56:13","slug":"you-are-your-own-media-company","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=5779","title":{"rendered":"You Are Your Own Media Company"},"content":{"rendered":"<p><A href=\"http:\/\/www.pbs.org\/wgbh\/pages\/frontline\/media\/generation-like\/jason-calicanis-you-are-your-own-media-company\/\">PBS Frontline<\/a>: <\/p>\n<blockquote><p>Let\u2019s start broadly and just talk about the social media biz. What\u2019s the size of the industry or what kind of money is at stake?<br \/>&nbsp;<br \/>&nbsp;In social media? Well, social media needs content created by the audience. We used to call it UGC in the industry, user-generated content. Now it\u2019s called social media. But user-generated content was a very small market before Twitter. Twitter was really the seminal company here, not Facebook. \u2026<br \/>&nbsp;<br \/>&nbsp;Twitter was the one that enabled everyone to have their say, and of course, all the celebrities came onboard, and that was a real seminal moment as well. \u2026 Once those people started getting on, and you realize, \u201cWow, I\u2019m just one step away, zero hops from a celebrity, and I can reply to them,\u201d that\u2019s when it exploded.<br \/>&nbsp;<br \/>&nbsp;It does change everything, because now the audience is no longer the audience. The audience is now the publisher, and if you\u2019re good, you can really disintermediate the publisher and the news sources and go direct. And once you can go direct, that changes the whole media business. It used to be people who had something to say would go to The Wall Street Journal, New York Times or a magazine, Spin magazine, whatever it is, and they would be interpreted and then presented to the audience. Now, we go direct to the audience, and there\u2019s no filter. \u2026<br \/>&nbsp;<br \/>&nbsp;Does this create just a ridiculous glut of information? How does a young person cut through the clutter?<\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PBS Frontline: Let\u2019s start broadly and just talk about the social media biz. What\u2019s the size of the industry or what kind of money is at stake?&nbsp;&nbsp;In social media? Well, social media needs content created by the audience. We used to call it UGC in the industry, user-generated content. Now it\u2019s called social media. But [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5779"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5779"}],"version-history":[{"count":1,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5779\/revisions"}],"predecessor-version":[{"id":5780,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5779\/revisions\/5780"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5779"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}