{"id":5545,"date":"2013-11-29T07:25:44","date_gmt":"2013-11-29T13:25:44","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=5545"},"modified":"2013-11-29T07:25:44","modified_gmt":"2013-11-29T13:25:44","slug":"gartner%e2%80%99s-vision-of-the-future-of-mobility-should-users-be-afraid","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=5545","title":{"rendered":"Gartner\u2019s Vision Of The Future Of Mobility; Should Users Be Afraid?"},"content":{"rendered":"<p><A href=\"http:\/\/visionarymarketing.com\/en\/blog\/2013\/11\/gartners-vision-of-the-future-of-mobility-should-users-be-afraid\/\">Yann Gourvennec<\/a>: <\/p>\n<blockquote><p>Gartner\u2019s four phases of \u201ccognizant computing\u201d<br \/>&nbsp;<br \/>&nbsp;\u201csync me\u201d: this is the most obvious phase, the one which most of the Computing giants have achieved; it is composed of storage and the syncing of personal data,<br \/>&nbsp;the \u201csee me\u201d phase: this is all about our digital footprint. \u201cThis phase is still not very intelligent, and not many companies are taking advantage of this\u201d the Gartner analysts said,<br \/>&nbsp;the \u201cknow me\u201d phase: this is about understanding who the user is, what he likes and what he does through the data he stored; so that he can be presented with offers and messages which are relevant to him,<br \/>&nbsp;<br \/>&nbsp;\u201cbe me\u201d phase: this is where services are acting on the user\u2019s behalf based on learned or explicit data.<br \/>&nbsp;<br \/>&nbsp;Yet, looking at how many companies do this show that there is still room for improvement:<\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yann Gourvennec: Gartner\u2019s four phases of \u201ccognizant computing\u201d&nbsp;&nbsp;\u201csync me\u201d: this is the most obvious phase, the one which most of the Computing giants have achieved; it is composed of storage and the syncing of personal data,&nbsp;the \u201csee me\u201d phase: this is all about our digital footprint. \u201cThis phase is still not very intelligent, and not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5545"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5545"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5545\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5545"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}