{"id":5030,"date":"2013-03-15T16:59:46","date_gmt":"2013-03-15T22:59:46","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=5030"},"modified":"2013-03-15T16:59:46","modified_gmt":"2013-03-15T22:59:46","slug":"the-many-flavors-of-native-content","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=5030","title":{"rendered":"The many flavors of native content"},"content":{"rendered":"<p><A href=\"http:\/\/blogs.reuters.com\/felix-salmon\/2013\/03\/15\/the-many-flavors-of-native-content\/\">Felix Salmon<\/a>: <\/p>\n<blockquote><p><i>Quartz, in this deal, is getting one article, which needs a fair amount of editing; it\u2019s a tiny proportion of Quartz\u2019s daily output. Meanwhile, Brandtone is getting something very valuable indeed. Just look at the US flack-to-hack ratio: it\u2019s approaching 9:1, according to the Economist, which means that for every professional journalist, there are nine people, some of them extremely well paid, trying to persuade that journalist to publish something about a certain company. That wouldn\u2019t be the case if those articles weren\u2019t worth serious money to the companies in question.<br \/>\nHow valuable? How about somewhere between $250,000 and $1 million? That\u2019s the amount of money that Fortune\u2019s ad-sales team was asking, earlier this month, for a new product called Fortune Trusted Original Content:<\/i><\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Felix Salmon: Quartz, in this deal, is getting one article, which needs a fair amount of editing; it\u2019s a tiny proportion of Quartz\u2019s daily output. Meanwhile, Brandtone is getting something very valuable indeed. Just look at the US flack-to-hack ratio: it\u2019s approaching 9:1, according to the Economist, which means that for every professional journalist, there [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5030"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5030"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5030\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5030"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}