{"id":4750,"date":"2012-08-05T08:53:16","date_gmt":"2012-08-05T14:53:16","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=4750"},"modified":"2012-08-05T08:53:16","modified_gmt":"2012-08-05T14:53:16","slug":"uncommonly-unreasonable","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=4750","title":{"rendered":"Uncommonly Unreasonable"},"content":{"rendered":"<p><a href=\"http:\/\/www.economist.com\/node\/21558239\">The Economist<\/a>: <\/p>\n<blockquote><p><i>Two of his rules of business, in particular, are rarely found in books on entrepreneurship. One is that, rather than being the pioneer, it is often better to be second with a new idea\u2014as he was in launching KB Home, which became his first Fortune 500 firm, selling houses that were cheaper because they had no basement, a controversial idea at the time copied from a firm in another state. (\u201cThe second guy can just charge along the path the first guy has marked, avoiding the rough patches where he stumbled.\u201d)<\/i><\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Economist: Two of his rules of business, in particular, are rarely found in books on entrepreneurship. One is that, rather than being the pioneer, it is often better to be second with a new idea\u2014as he was in launching KB Home, which became his first Fortune 500 firm, selling houses that were cheaper because [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4750"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4750"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4750\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4750"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}