{"id":38,"date":"2004-02-18T07:30:02","date_gmt":"2004-02-18T07:30:02","guid":{"rendered":"http:\/\/zmetro.com\/?p=38"},"modified":"2004-02-18T07:30:02","modified_gmt":"2004-02-18T07:30:02","slug":"cooks_illustrated","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=38","title":{"rendered":"Cooks Illustrated"},"content":{"rendered":"<p>In 1979, Christopher Kimball was a gangly 28-year-old getting ready to launch a food magazine out of the garage of his Weston, Conn., home. He didn&#8217;t have much experience at publishing; he didn&#8217;t have much training as a cook. What he did have was $110,000 raised from investors, a stubborn dedication to home cooking and a shrewd business sense that his ideas would eventually pay off.<br \/>\n<a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/articles\/A47549-2004Feb17.html\">Twenty five years later<\/a>, they have. Kimball, who at 53 is still gangly and stubborn, heads up a publishing empire that racked up $25 million in sales last year, thanks to its flagship, advertising-free, magazine Cook&#8217;s Illustrated, a bimonthly that has turned obsessive recipe testing into a gold mine. In the past five years, the magazine has expanded its success with a spinoff public television show, &#8220;America&#8217;s Test Kitchen,&#8221; plus two subscription Web sites (<a href=\"http:\/\/www.cooksillustrated.com\">cooksillustrated.com<\/a> and <a href=\"http:\/\/www.americastestkitchen.com\/\">americastestkitchen.com<\/a>), and a steady flow of cookbooks.  Washington Post<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1979, Christopher Kimball was a gangly 28-year-old getting ready to launch a food magazine out of the garage of his Weston, Conn., home. He didn&#8217;t have much experience at publishing; he didn&#8217;t have much training as a cook. What he did have was $110,000 raised from investors, a stubborn dedication to home cooking and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/38"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/38\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}