{"id":2786,"date":"2007-02-04T16:59:06","date_gmt":"2007-02-04T16:59:06","guid":{"rendered":"http:\/\/zmetro.com\/?p=2786"},"modified":"2007-02-04T16:59:06","modified_gmt":"2007-02-04T16:59:06","slug":"tivo_selling_us","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=2786","title":{"rendered":"TIVO Selling User Data"},"content":{"rendered":"<p><a href=\"http:\/\/www.sfgate.com\/cgi-bin\/article.cgi?f=\/c\/a\/2007\/02\/04\/BUGJ8NTRT91.DTL\">David Lazarus<\/a>:<\/p>\n<blockquote><p><i>TiVo revealed the other day that it&#8217;s offering TV networks and ad agencies a chance to receive second-by- second data about which programs the company&#8217;s 4.5 million subscribers are watching and, more importantly, which commercials people are skipping.<\/p>\n<p>This raises a pair of troubling questions: Is TiVo, which revolutionized TV viewing with its digital video recording technology, now watching what people watch? And is it selling that sensitive info to advertisers and others?<\/p>\n<p>The answers, apparently, are no and no.<\/p>\n<p>&#8220;I promise with my hand on a Bible that your data is not being archived and sold,&#8221; said Todd Juenger, TiVo&#8217;s vice president and general manager of audience research and measurement. <\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>David Lazarus: TiVo revealed the other day that it&#8217;s offering TV networks and ad agencies a chance to receive second-by- second data about which programs the company&#8217;s 4.5 million subscribers are watching and, more importantly, which commercials people are skipping. This raises a pair of troubling questions: Is TiVo, which revolutionized TV viewing with its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,14,23],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2786"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2786"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2786\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2786"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}