{"id":2363,"date":"2006-05-25T08:57:07","date_gmt":"2006-05-25T08:57:07","guid":{"rendered":"http:\/\/zmetro.com\/?p=2363"},"modified":"2006-05-25T08:57:07","modified_gmt":"2006-05-25T08:57:07","slug":"intuit_chief_ma","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=2363","title":{"rendered":"Intuit Chief Marketing Officer Speech in Madison"},"content":{"rendered":"<p><a href=\"http:\/\/customerevangelists.typepad.com\/blog\/2006\/05\/how_intuit_fail.html\">Ben McConnell<\/a>:<\/p>\n<blockquote><p><i>The company&#8217;s chief marketing officer, Mark Schar, told attendees today at the Brandworks University conference in Madison, Wisconsin, how Intuit recently recognized an employee with a &#8220;Swing for the Fence&#8221; award for a big idea, even though the idea didn&#8217;t work out. The big idea? Partner with hip-hop mogul Russell Simmons, who would encourage 18-24-year-olds to file their tax returns early using TurboTax and win some prizes, like tickets to a show featuring rapper Jah Rule. Launched last year, the program flopped.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ben McConnell: The company&#8217;s chief marketing officer, Mark Schar, told attendees today at the Brandworks University conference in Madison, Wisconsin, how Intuit recently recognized an employee with a &#8220;Swing for the Fence&#8221; award for a big idea, even though the idea didn&#8217;t work out. The big idea? Partner with hip-hop mogul Russell Simmons, who would [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2363"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2363"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2363\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2363"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}