{"id":2204,"date":"2006-02-23T17:20:58","date_gmt":"2006-02-23T17:20:58","guid":{"rendered":"http:\/\/zmetro.com\/?p=2204"},"modified":"2006-02-23T17:20:58","modified_gmt":"2006-02-23T17:20:58","slug":"popup_stores","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=2204","title":{"rendered":"Popup Stores"},"content":{"rendered":"<p><a href=\"http:\/\/www.influxinsights.com\/?id=669\">Influxinsights<\/a>:<\/p>\n<blockquote><p><i>Much has been written about pop-up stores and they are usually placed in the context of being something of a fad or fashion in retail. However, even if it is hidden, there is a powerful idea behind most of these initiatives and that&#8217;s to provide &#8220;brand refreshment&#8221; and &#8220;brand excitement&#8221;. <\/p>\n<p>The temporary and unique nature of these stores gives people a reason to visit and take note. Influx believes the idea inherent in the pop-up is one of temporary surprise (great in an A.D.D. world) and that can be very impactful as a communication tool, especially as it&#8217;s a three-dimensional experience.<br \/>\n<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Influxinsights: Much has been written about pop-up stores and they are usually placed in the context of being something of a fad or fashion in retail. However, even if it is hidden, there is a powerful idea behind most of these initiatives and that&#8217;s to provide &#8220;brand refreshment&#8221; and &#8220;brand excitement&#8221;. The temporary and unique [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,21],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2204"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2204"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2204\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2204"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}