{"id":2022,"date":"2005-12-17T11:46:44","date_gmt":"2005-12-17T11:46:44","guid":{"rendered":"http:\/\/zmetro.com\/?p=2022"},"modified":"2005-12-17T11:46:44","modified_gmt":"2005-12-17T11:46:44","slug":"selling_the_new","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=2022","title":{"rendered":"Selling the News: Advertising, WIBA and Local Newspapers"},"content":{"rendered":"


WIBA<\/a> is receiving some grief from the Capital Times<\/a> (part of the $120M advertising enterprise that is Capital Newspapers<\/a>) over the sale of naming rights to its newsroom to Amcore Bank<\/a>. <\/p>\n

Steven Levingston<\/a>:<\/p>\n

The agreements reflect the proliferation of corporate sponsorships in recent years — think FedEx Field and MCI Center — and the pressure many newsrooms feel to boost revenue. Close alliances between companies and news enterprises, however, raise a special set of issues related to journalistic integrity, ethicists say.<\/p>\n

With journalism still under a cloud from some high-profile scandals, newsrooms must go to the greatest lengths to convince the public of their independence and credibility, said Kelly McBride, a journalism ethics expert at the Poynter Institute<\/a> for Media Studies, a journalism training center.<\/p>\n

“This undermines all the efforts we’re making to protect our credibility,” she said. “It creates the perception that the newsroom is for sale to the highest bidder.”<\/i><\/p><\/blockquote>\n

An informed society must understand that advertising, sponsorship or underwriting will always<\/i> include influence. The real solution, from my perspective, is the ongoing disaggregation of media, with many, many more choices and a number of aggregators.<\/p>\n

I wonder how sponsorship of a newsroom is any different than wrapping the daily newspaper in a sponsor’s first thing visible full page ad?<\/a> See a local example here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

WIBA is receiving some grief from the Capital Times (part of the $120M advertising enterprise that is Capital Newspapers) over the sale of naming rights to its newsroom to Amcore Bank. Steven Levingston: The agreements reflect the proliferation of corporate sponsorships in recent years — think FedEx Field and MCI Center — and the pressure […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,23],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2022"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2022"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2022\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}