{"id":2018,"date":"2005-12-15T00:03:42","date_gmt":"2005-12-15T00:03:42","guid":{"rendered":"http:\/\/zmetro.com\/?p=2018"},"modified":"2005-12-15T00:03:42","modified_gmt":"2005-12-15T00:03:42","slug":"designing_a_600","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=2018","title":{"rendered":"Designing a $6000 Car"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/images.google.com\/images?q=tbn:RohoZVS8aXgJ:clabedan.typepad.com\/photos\/uncategorized\/renault_logan.jpg\"><br \/><a href=\"http:\/\/www.businessweek.com\/magazine\/content\/05_27\/b3941075_mz054.htm?campaign_id=rss_innovate\">Patricia O&#8217;Connell<\/a>:<\/p>\n<blockquote><p><i>Designer Kenneth Melville explains how just how tough it is to build a $6,000 car, including some swallowing of pride<br \/>\nCars prices have accelerated steadily for the last decade, thanks to an increasing reliance on technology and ever-more luxurious interiors. Even a compact car can easily cost more than $20,000. Shifting into reverse, French auto maker Renault decided in 1998 to design a modern car with state-of-the-art safety features costing only 5,000 euros ($6,000). Renault&#8217;s strategy was to create a car for people in emerging markets who have never owned an automobile &#8212; some 80% of the world&#8217;s population.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Patricia O&#8217;Connell: Designer Kenneth Melville explains how just how tough it is to build a $6,000 car, including some swallowing of pride Cars prices have accelerated steadily for the last decade, thanks to an increasing reliance on technology and ever-more luxurious interiors. Even a compact car can easily cost more than $20,000. Shifting into reverse, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2018"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2018"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/2018\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2018"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}