{"id":1549,"date":"2005-07-12T00:02:43","date_gmt":"2005-07-12T00:02:43","guid":{"rendered":"http:\/\/zmetro.com\/?p=1549"},"modified":"2005-07-12T00:02:43","modified_gmt":"2005-07-12T00:02:43","slug":"whole_foods_mar","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=1549","title":{"rendered":"Whole Foods Marketing Strategy"},"content":{"rendered":"<p><a href=\"http:\/\/www.statesman.com\/business\/content\/business\/stories\/07\/10WHOLEFOODS.html\">Renuka Rayasam<\/a>:<\/p>\n<blockquote><p><i>But Whole Foods Market Inc. doesn&#8217;t pay for product placements or mentions on television shows. It has managed to make its brand name synonymous with healthy living, and grow its sales at a double-digit clip, while spending little on traditional advertising and marketing.<br \/>\nConsumers don&#8217;t see Whole Foods ads in their local papers, during daytime television shows or even in magazines.<br \/>\nWhile other food retailers spend heavily to draw shoppers, Whole Foods counts on its brand, its reputation and targeted community efforts to bring in customers.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Renuka Rayasam: But Whole Foods Market Inc. doesn&#8217;t pay for product placements or mentions on television shows. It has managed to make its brand name synonymous with healthy living, and grow its sales at a double-digit clip, while spending little on traditional advertising and marketing. Consumers don&#8217;t see Whole Foods ads in their local papers, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1549"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1549"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1549\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}