{"id":1406,"date":"2005-05-27T08:00:12","date_gmt":"2005-05-27T08:00:12","guid":{"rendered":"http:\/\/zmetro.com\/?p=1406"},"modified":"2005-05-27T08:00:12","modified_gmt":"2005-05-27T08:00:12","slug":"giving_electron","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=1406","title":{"rendered":"Giving Electronic Books Away Increases Paper Book Sales"},"content":{"rendered":"<p><a href=\"http:\/\/www.lessig.org\/blog\/archives\/002918.shtml\">Lessig<\/a>:<\/p>\n<blockquote><p><i>Gray was asked to study the publishing strategy of the Human Sciences Research Council (HSRC) in South Africa. This research institution had a traditional strategy of publishing lots of research books, and selling them. Gray convinced them to change their strategy &#8212; to give away all their research books for free online, and offer a high quality print-on-demand service for anyone who wants the paper version. The result: &#8220;the sales turnover of the publishing department has risen by 300%.&#8221; As she concluded her presentation, &#8220;giving away books and lead to an increase in our book sales.&#8221; There&#8217;s much much more in her interesting analysis.<\/i><\/p><\/blockquote>\n<p>  Download the <a href=\"http:\/\/www.lessig.org\/blog\/archives\/eve_gray.pdf\">pdf<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lessig: Gray was asked to study the publishing strategy of the Human Sciences Research Council (HSRC) in South Africa. This research institution had a traditional strategy of publishing lots of research books, and selling them. Gray convinced them to change their strategy &#8212; to give away all their research books for free online, and offer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1406"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1406"}],"version-history":[{"count":0,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/1406\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}