{"id":13497,"date":"2024-03-17T01:05:00","date_gmt":"2024-03-17T07:05:00","guid":{"rendered":"https:\/\/www.zmetro.com\/?p=13497"},"modified":"2024-03-16T14:18:18","modified_gmt":"2024-03-16T20:18:18","slug":"pending-o-counter-elitist-perception","status":"publish","type":"post","link":"http:\/\/www.zmetro.com\/?p=13497","title":{"rendered":"$pending o counter \u2018elitist\u2019 perception"},"content":{"rendered":"\n<p><a href=\"https:\/\/captimes.com\/news\/education\/uw-madison-plans-marketing-push-to-counter-elitist-perception\/article_7cb5ed10-e2f2-11ee-99ce-cfeb28bbe124.html\">Andrew Bahl:<\/a><\/p>\n\n\n\n<p>The University of Wisconsin-Madison plans to launch a statewide marketing campaign to change public attitudes that the school is too &#8220;elitist&#8221; and &#8220;leftist&#8221; in hopes for more state funding, documents show.<\/p>\n\n\n\n<p>In documents seeking applications from private vendors to produce the initiative, UW-Madison said it wanted a campaign that would combat \u201cmisperceptions among state residents about the university and higher education in general.\u201d<\/p>\n\n\n\n<p>The chief goal, however, would be a favorable outcome next year, when the Legislature\u2019s budget writers and Gov. Tony Evers will negotiate a new budget to cover Wisconsin\u2019s state government until 2027.<\/p>\n\n\n\n<p>\u201cPrimary mark of success will be a positive state budget for UW-Madison in the next budget biennium,\u201d a university document answering questions about the project said.<\/p>\n\n\n\n<p>The UW said it is looking to double its media spending as part of the campaign, with the total cost of producing and airing the ads expected to be around $1 million. UW-Madison spokesperson Kelly Tyrrell said the campaign will be privately funded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andrew Bahl: The University of Wisconsin-Madison plans to launch a statewide marketing campaign to change public attitudes that the school is too &#8220;elitist&#8221; and &#8220;leftist&#8221; in hopes for more state funding, documents show. In documents seeking applications from private vendors to produce the initiative, UW-Madison said it wanted a campaign that would combat \u201cmisperceptions among [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/13497"}],"collection":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13497"}],"version-history":[{"count":1,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/13497\/revisions"}],"predecessor-version":[{"id":13498,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/13497\/revisions\/13498"}],"wp:attachment":[{"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13497"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}