December 29, 2010

Social Media, Part 1: The Internet and the Auto Industry

Ed Wallace:

Twenty-two years ago, during a slow period at a dealership where I worked, I found an old Apple II computer. It had been set up to calculate leases, but I quickly discovered that it could do all sorts of things. It wasn't like I hadn't used a computer before; in 1985, using my Compaq portable as a letter-writing machine had led to my biggest sales year ever in the auto industry. But only three years later, my appreciation for the coming Information Age was to change dramatically.

One of the first things I did on this old Apple machine was hook it up online. Subscribing to the original StarText news wire that the Star-Telegram was then selling, I saw from this quaint beginning that the Information Age was starting to broaden. It wasn't long before I subscribed to CompuServe. That's when I realized I would need not just a more powerful computer, but also one capable of showing graphics to take advantage of what was coming our way.

Shortly thereafter I had discovered that others were working on creating what would be called the Internet, connecting everybody in the world to one another.

Change is hard....

Posted by jez at December 29, 2010 3:43 PM | Subscribe to this site via RSS:
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