November 23, 2010

Rupert Murdoch Does Another Daily

Some of us count sheep, but Rupert Murdoch spends his sleepless nights dreaming up media properties.

It was late May, around 2 a.m., and Murdoch was in his New York penthouse on Fifth Avenue having a tough time falling asleep when a vision came to him: publishing a daily news report that would be exclusively made for the iPad and other tablet devices. There would be no print product.

Murdoch had done his homework, so he already knew that readers spend more time fully immersed with the iPad than they do with the Web. He believes that within a few years, tablet devices will be like cell phones or laptops -- consumers will go into Wal-Mart and buy the things at reasonably cheap prices (far more diminished than the $499 for an iPad now). In his mind, in the not-too-distant future, every member of the family will have one.

Makes perfect sense. Horace Dediu has more.

Posted by jez at November 23, 2010 10:03 AM | Subscribe to this site via RSS:
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