A Font We Can Believe in

Gary @ Helvetica, The Film:

Unless you’ve been avoiding television, newspapers, and all other forms of mass media for the past few months, you’ve probably seen Democratic presidential candidate Barack Obama’s “Change We Can Believe In” and “Stand for Change” banners. The typophiles among you have realized that the “change” font Obama’s campaign uses is Gotham, designed by Hoefler & Frere-Jones, originally as a commission for GQ Magazine.

The film Helvetica is well worth watching.

Posted by jez at February 22, 2008 3:11 PM | Subscribe to this site via RSS:
Posted to Culture | Current Events | Media | Politics