June 28, 2007

Interesting Look at How Easy it is to say "No", rather than take a risk

Seth Godin:

Given the mass hysteria, it's probably not so good to be Denny Strigl this week. He's the COO at Verizon quoted with pride about turning down the iPhone deal (Verizon turned down iPhone's advances.)

The reason you need to care about this: Almost everyone is like Denny.

Most innovative business people who dream of bizdev imagine that they can be just like Steve Jobs. Come up with a super idea, a useful service, a great gizmo and go to an industry leader. Sign lots of NDAs and go to lots of meetings. Demand that they change their ways in order to make your wonderful innovation a game changer, something that will fix their broken industry and make you both a lot of money.

Posted by James Zellmer at June 28, 2007 7:02 PM | Subscribe to this site via RSS:
Posted to Entrepreneurs