Intuit Chief Marketing Officer Speech in Madison

Ben McConnell:

The company's chief marketing officer, Mark Schar, told attendees today at the Brandworks University conference in Madison, Wisconsin, how Intuit recently recognized an employee with a "Swing for the Fence" award for a big idea, even though the idea didn't work out. The big idea? Partner with hip-hop mogul Russell Simmons, who would encourage 18-24-year-olds to file their tax returns early using TurboTax and win some prizes, like tickets to a show featuring rapper Jah Rule. Launched last year, the program flopped.

Posted by James Zellmer at May 25, 2006 8:57 AM | Subscribe to this site via RSS:
Posted to Business