May 19, 2006

Study: Only One in Four Teens Can Name Broadcast Networks

Abbey Klaassen:
For the week of the broadcast network upfront presentations, Bolt Media hopes this stat delivers a bullet to TV: Only one in four 12- to 34-year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox.

The finding comes via an online poll conducted by Bolt Media, a 10-year-old Web site that six weeks ago relaunched itself as a place for users to upload videos and photos. About 400 members responded to the questions, including one that asked how respondents spent their free time.
There certainly are some questions about this, given the source of the poll, however, the media fragmentation trend cannot be denied. Posted by James Zellmer at May 19, 2006 2:25 PM | Subscribe to this site via RSS:
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